Cart – Plum Bay Publishing

Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

2 days ago

#TipoftheDay: A pitch is not a press release. While a press release needs to have some of the most intriguing information about the book, you, an what you are trying to tell your readers, a pitch is a "harder" sell.

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Are you an author? Is your book about to be published? Are you wondering how to promote your book? Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own cam...

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How much does it cost to hire a publicist? - Claire McKinney Public Relations, LLC

2 weeks ago

I’m going to answer the many requests I’ve received to try to shed some light on how much it costs to hire a publicist.

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I’m going to answer the many requests I’ve received to try to shed some light on how much it costs to hire a publicist. The short answer is fees vary mainly according to the services offered and the size of the firm you hire, but one thing I will say that for the most part …

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The Not-so-Sexy Side of Book Publishing - Claire McKinney Public Relations, LLC

3 weeks ago

As a publicist, and, now, a publisher, I’m going to wear both of my hats and dish the dirt on what you need to know.

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People think what I do is glamorous and super cool – publishing. When I was a recruiter we used to use “Publishing” as a headline to attract talent for our open positions that were basically secretarial jobs or filing clerks. There used to be editors and publishers who were almost like celebri...

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Claire McKinney Launches Plum Bay Publishing, LLC - Claire McKinney Public Relations, LLC

4 weeks ago

Publicist and now a publisher. Plum Bay Publishing

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Veteran New York publicist Claire McKinney enters the independent book publishing community with the launch of her new company: Plum Bay Publishing, LLC.

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Where the Angels Lived: One Family's Story of Exile, Loss, and Return

4 weeks ago

"The question she was asked and that will be one for many readers--why Richard? why was he special?--was one of the reasons I admired her tenacity in pursuing him."

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On a visit to the Holocaust Museum in Jerusalem, Margaret McMullan learns of a relative who was killed during the Holocaust. Little record of him exists, and the archivist presses her: "You are responsible now. You must remember him to honor him." And thus begins McMullan's mission to unearth Richar...