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Book Awards for Indie Authors - Claire McKinney Public Relations, LLC

6 days ago

New on the blog: Book Awards for Indie Authors.

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If you’re an author just starting out, you may think book awards are reserved for those established in the industry. That isn’t necessarily the case.

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Self-Publishing Series Case Study: Will bookstores sell your indie books? - Claire McKinney Public Relations, LLC

2 weeks ago

Self-Publishing Series Case Study: Will bookstores sell your indie books? The short answer, yes.

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Short answer is yes, it is possible to get brick and mortar bookstores to take your self-published books, but it isn’t an easy option. The simplest course is to hire someone to get your e-book set up on every available platform including Nook, iBooks, Kindle, Kobo, etc., and then market like crazy...

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Publishing 101: Creating Your Author Bio - Claire McKinneyPR

3 weeks ago

When I was young and naïve, I thought the bios you read in theater programs and on the backs of books were written by someone who had a lot of nice things to say about the person. I didn’t know that individual people wrote their own author bio.

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Your author bio is an important part of selling your book. In our blog post, we teach you the basics of creating your author bio, plus things to consider.

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Social Media 101: Snapchat and Author Branding - Claire McKinney Public Relations, LLC

4 weeks ago

We’ve discussed in previous blogs how valuable social media markets are, but there’s a new platform in town. Better yet, it’s rather untouched by the saturation of advertisements the other media have today: Snapchat.

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We know just how valuable social media markets are, but there’s a new, rather untouched platform that's somehow escaped adverisement saturation: Snapchat.

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The Influencer Series: Micro-Influencers - Claire McKinney Public Relations, LLC

1 month ago

While it’s true that some consider influencers “celebrities of social media,” it’s important to highlight the subcategory of influencers who are becoming more and more sought after by brands big and small: micro-influencers.

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While it’s true that some consider influencers “celebrities of social media,” it’s important to highlight their subcategory: micro-influencers.